There are many layers that make up design. Design can be multifaceted and complex. That's why I choose to focus on elements and interactions that I believe are the most important, like the motivations behind human actions. UX to me encapsulates the entire product end to end, from concept to deployment.
FOCUS
USER INTERFACE
USER INTERACTION
UI is more than just designing icons, modals, and buttons. It's about connecting the dots between business goals and user needs.
Understanding and evaluating users is paramount to success. UX is about a meaningful experience as much as it is about empowering users.
CREATIVE PROCESS
ANALYSIS
The design process will always be an important part of the development cycle. Designing requires refinement until it reaches the optimal point—a balance between familiar and unique. Good design is iterative and continuously improves.
From first impression to the end-user success, using good research and analysis is key to the user story process. Through analysis, we can learn how to use the user’s perceptions, actions, motivations, and feelings to integrate into forming a positive user experience.
My history of design is as long as it is varied. My focus is UI and UX.
“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.”
PROJECTS
Hydrow is a ‘Live Outdoor Reality™’ at-home rowing machine with live and on-demand rows featuring world-class athletes. Poised as the 'Peloton of rowing', Hydrow is an immersive, authentic at-home rowing experience that bring the power of your team and the beauty of the water to you.
Hydrow
An immersive, smart connected
at-home rowing machine.
ROAMpay™ X is an advanced mobile point of sale application for smartphone and tablet. It provides merchants with easy access to all of the information they need, while giving customers a seamless, speedy, and secure checkout experience.
ROAMpay™ X
Mobile Point of Sale App
A smartphone and tablet mobile
point of sale solution.
My process is simple. It starts as an idea and ends as a product. Everything in between is linking the user to the end product while improving satisfaction and providing business value. My process seeks to answer the Why, What, and How.
My process is dynamic but stays within the scope. It's adaptable and requires thinking outside the box. It means being curious. It means determination for continuous improvement.
PROCESS
ROAMsupport is a self-service client management, information, and support portal. It gives users the flexibility, visibility, and control they need to successfully run their day-to-day business.
BRAINSTORM & PLAN
CONCEPT & DESIGN
PROTOTYPE & TEST
EVALUATE & DEVELOP
LAUNCH
& TEST
I strive to create simple, elegant, and intuitive user experiences by designing creative solutions informed by comprehensive user research. Leveraging a user-centered design approach and an iterative design process, I aim to construct positive, engaging, inviting and immersive experiences for every user.
Real-world solutions means real-world experience. Working for a diverse set of companies, I’ve designed creative solutions across multiple platforms, products, and industries.
My portfolio serves to showcase my work and provide a look at my process and strategy.
I SIMPLIFY COMPLEX PROBLEMS THROUGH INSIGHTFUL USER-CENTERED DESIGN.
I'M RAZ, A BOSTON-BASED UI & UX DESIGNER
ROAMsupport
Support Portal
A Self-Service Management Portal.